Companies move, update their logos and cease to exist, their fascia signs are taken down and demolished. Why? Character takes the dismantled signs, which have been part of the cityscape for years, even decades, and gives them a new life.
"We choose the letters that have character, take them, replace the old neon tubes with LED’s, check that they are ok and put them on our website”, says Aleksi Hautamäki. He is one of the founders of the Finnish company called Character, which recycles the signs to be used as individual letters. “These pieces of typography are all unique design objects, why should they be demolished?”.